Wearside Golf Club, 3rd hole
Case Study — Golf Club Marketing

What happens when a golf club finally
gets serious about social media

Wearside Golf Club had a great course and loyal members — but almost no digital presence. Here's what changed in just a few months.

148%
Income uplift
2,593%
Return on ad spend
127%
Engagement increase
5,700
People reached
Sound Familiar?

A brilliant club invisible online

When we first spoke to Wearside Golf Club, the situation was one we recognise at clubs all over the country. A great course, a welcoming atmosphere, loyal members — but almost nothing happening online. No consistent social media, no paid advertising, and a website that wasn't bringing in a single new enquiry.

Meanwhile, potential members and visiting golfers were scrolling past every day, completely unaware the club existed. Green fee income was being left on the table. Open competitions were undersubscribed. The club was relying entirely on word of mouth — and hoping for the best.

Sound familiar? That's exactly where we come in.

Social Media Management
Daily content that builds your audience, showcases your course, and keeps members engaged.
Paid Advertising
Highly targeted Facebook campaigns that put your events in front of local golfers at a fraction of the cost of traditional advertising.
Website Redesign
A modern, mobile-friendly website built to turn visitors into members and green fee bookings.
Course Flyover Video
Professional in-house drone production — giving your club a piece of content no competitor can match.
The Course

See Wearside from above

One of the most scenic courses in the North East — the River Wear, the iconic Penshaw Monument, and 18 beautifully maintained holes. Our team produced this course flyover in-house, giving Wearside a stunning piece of content no other local club can match.

Social Media Results

From silence to 3,000 views a month — and growing

Most golf clubs have a Facebook page. Very few actually use it well. Within weeks of taking over Wearside's social media, the numbers told a clear story — more people seeing the club, more non-members discovering it for the first time, and a membership community that finally felt connected.

3,000
Page views in 30 days
127%
Increase in engagement
50%
Views from non-followers
46%
Audience in Sunderland
Paid Advertising

£150 spent. £3,885 generated.

Most clubs have never run a single Facebook ad. Those that have often spent money without knowing whether it worked. We do things differently — every campaign is tightly targeted at local golfers in the right age group, in the right postcodes, at the right time.

For Wearside's Open Comps 2026, we put a £150 budget to work and reached 5,700 unique people — each seeing the ad an average of four times. That repetition matters: it's what turns a scrolling golfer into a paying entry. The result was a 148% uplift in competition income and a 2,593% return on the ad spend. All from a budget smaller than a round of drinks for four.

5,700
Unique people reached
22k
Total impressions
3.9×
Average frequency
0.3p
Cost per person reached
"Pin High Media have completely transformed Wearside Golf Club's digital presence. From engaging daily content to professional advertising campaigns, they helped us modernise, attract new visitors, and increase revenue — one campaign alone delivered a 148% income boost and over 2,500% ROI. I'd highly recommend their services to any club wanting real results."
— Gary Hope, Treasurer, Wearside Golf Club

Is your club missing out?

Every month without a proper digital presence is another month of green fees, competition entries, and new memberships going to someone else. Let's have a no-obligation conversation about what we could do for your club.


Talk to us about your club →